Underrated Beauty Brands in 2017!
You visit Sephora.com every day to see what’s new. The layout of the brands at your local Ulta Beauty is so familiar to you, you can picture it with your eyes closed. You prowl your favorite department stores’ counters regularly, and you’ve tried and tested all the drugstore formulas available in your country. If this sounds like you, you have a problem (and you’re completely welcome here with us beauty junkies!).
However, these behaviors mean you’ve been there, done that, and being bored is no way to start 2017! Thankfully, the beauty industry is almost scarily expansive. You simply only need to get creative in the way you hunt for your next fix.
Start digging around on Etsy. Visit international online boutiques. And read on! We’ve gotten the ball rolling for you by finding 10 massively underrated — and excellent — beauty brands that are worth incorporating into your routine. You’ll likely be inspired to use up some of those holiday gift cards you recently acquired. Even better, you can be be the beauty equivalent of a hipster: you can tell your friends you liked these companies before they made it big.
Lauren B. Beauty
As a child, brand founder Lauren B. would pretend to have a nail salon and give family members manicures. Years later, her uncle (stylist and founder of eponymous hair care brand Philip B.) would encourage her to start her own lacquer line. Lauren B. Beauty‘s vegan polishes all have fun, Los Angeles-inspired names and come in a wide range of unique hues. [Our favorite is the shade-shifting Angeleno ($18)]. In early 2017, the brand will be launching a bridal collection, and because the formula is so durable, you’ll be able to rock your manicure from your wedding through your honeymoon without chips.
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